Press
Branded Mayhem Collective (BMC) is a Richardson, Texas holding company with two operating brands: 8gnc, a boutique digital strategy agency, and br8n, an AI-delivery practice. This page holds the announcement, quotes, boilerplates, and downloadable assets. For interviews, contact [email protected].
The announcement in one paragraph
AI is flattening digital into the same gray for everyone. Two responses work, and they are different jobs: craft that makes a business feel as human online as it is in person, and AI capability installed into operations that the client ends up owning. Those jobs have different buyers, and one brand name was muddying both. BMC now holds two brands that each make one promise. 8gnc is the agency that makes the work visible. br8n is the practice that makes the capability yours. Same people, same entity, formed February 2026, two clear promises.
The two brands
The agency, formerly Branded Mayhem. Same team, same work, new name. It builds brand strategy, identity, websites, content, and growth systems, and every engagement runs three phases: diagnose, build, then Brand Ops. brandedmayhem.com forwards to 8gnc.io.
The AI-delivery practice. It installs AI-delivery capability into how an organization already runs, starting with a Working Intelligence Audit and ending with the client owning the system. br8n absorbs the advisory work Michael Sebastian previously published as M.L. Sebastian.
Quote
“We tell clients to structure the business the way the work actually runs. BMC is us taking the same medicine. The holding company holds. The agency makes. The practice installs.”
Press FAQ
- What was Branded Mayhem, and what changed?
- Branded Mayhem was the agency: brand strategy, identity, websites, content, growth. What changed is that the AI-installation work, already happening inside client engagements, now has its own brand and its own promise. Bundling both under one agency name asked buyers to decode which company they were talking to. The split removes the decoding. If anything, the restructure protects the craft side from reading as automation.
- What changes for current clients?
- Nothing but clarity. The legal entity, Branded Mayhem Collective LLC, does not change. Contracts, pricing, deliverables, and points of contact stay exactly as they are. Agency clients see the 8gnc name where they used to see Branded Mayhem; practice clients see br8n. That is the whole change.
- What happened to M.L. Sebastian?
- The personal advisory brand consolidated into br8n as part of the restructure. The essays continue: the Substack publishes under Michael Sebastian's byline on the br8n masthead, and mlsebastian.com now routes to br8n.io. The author stays; the extra brand name retires.
- Why these names?
- The 8 in both names is the infinity sign stood upright. Read them fast and you get agency and brain. Read them the way the founder does and you get infinite agency and infinite brain: an operation built AI-native, on integrity, ethics, and original thought, that stops putting a fixed ceiling on what an agency can provide and on what an organization's own infrastructure can carry. The names hold that idea in four characters each.
Selected client work
- ANDRES Construction
8gnc is the digital agency of record for ANDRES Construction, a 100% employee-owned Texas general contractor with offices in Dallas, Houston, and Austin, managing the current web presence and rebuilding its digital home under an ongoing brand ops engagement.
- Moon Wolf Provisions
8gnc built and runs the digital presence for Moon Wolf Provisions, a coffee and goods shop in Texas, under an ongoing engagement.
Press assets
- 8gnc logo (SVG and PNG, light and dark)
- br8n logo (SVG and PNG, light and dark)
- Michael Sebastian founder photo (high-resolution JPG)
- Press release (PDF)
Available on request: [email protected]
Boilerplates
Branded Mayhem Collective (BMC) is a Richardson, Texas holding company with two brands: 8gnc, a boutique digital strategy agency, and br8n, an AI-delivery practice. Founded by Michael Sebastian in February 2026, BMC serves operators who have outgrown their old brand and refuse AI-generated sameness. The agency makes the work visible. The practice makes the capability yours. brandedmayhemcollective.com is the front door.
8gnc, formerly Branded Mayhem, is the boutique digital strategy agency of Branded Mayhem Collective (BMC). From Richardson, Texas, it builds brand strategy, identity, websites, content, and growth systems for operators who refuse to blur into the AI-commodity gray. Every engagement runs diagnose, build, then Brand Ops. Clients include ANDRES Construction and Moon Wolf Provisions. Make it look like it feels. 8gnc.io.
br8n is the AI-delivery practice of Branded Mayhem Collective (BMC). It installs AI capability into how an organization already runs: the knowledge in people's heads, the manual work that repeats, the calls only one person can make. Engagements start with a Working Intelligence Audit and end with the client owning the system. No subscription dependence, no black box. Richardson, Texas. br8n.io.
Media contact
Michael Sebastian, Founder
Branded Mayhem Collective
[email protected]